The Long Tail explains why the new internet era means comsuming less of more and why the 80/20 rule doesn’t hold for a lot of goods distributed through the web. The forming of the long tail is dependant on three (3) conditions:

• the democratization of tools: e.g. the blogging tools made personal publishing easy and affordable for a lot of individuals;
• the emergence of internet: the internet makes marginal  cost for storagenegligible and dramatically decreased the distribution cost;
• the filtering capability provided by search engines: the search engines made it possible for web consumers to find what matters to them efficiently and effortlessly. When there is an easy way to separating the wheat from the chaff, we become less concerned with the mounting chaff.

The question to me seems like which tool I would like to democratize most if I still have the chance…