I hate ads sent out by Focus Media. Their ads are like virus, sneaking in all my personal space. No matter I take a taxi or subway, no matter I step into the office building or my apartment, they always follow me. There are countless Chinese companies, willing to throw thousands to get their face time with consumers. No effective tracking system also gives Focus Media a big advantage. It changes the game and eliminates competitors. Focus media now just needs to buy placements with loads of money and make noises. The only thing merchants could check is how long their ads are on… Focus media could still boast that their ads are targeted and effective.

I don’t respect focus media because their ads don’t bring me any value. Their ads invade my personal space, but I have no means to turn them off!! In some sense, Jiang Nanchun builds his fortune on the sacrifice of me… and other nameless and powerless consumers who might feel the same.

This entry was posted on Monday, August 28th, 2006 at 6:49 pm and is filed under Shanghai Drops, Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.